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Print Culture and the Collective Māori Consciousness

Paterson, Lachy (2010) Print Culture and the Collective Māori Consciousness. Journal of New Zealand Literature, 28 (2). pp. 103-129.

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Although literacy and print were essential tools of the colonial project ultimately designed to ‘amalgamate’ Māori into the modern Pākehā-dominated world, ironically they also helped in the evolution of a collective Māori consciousness. This collective sense of being manifested itself in such pan-Māori movements as the Kīngitanga, Kotahitanga and Te Aute College Students Association. Māori were not passive recipients of print culture, and each of these movements utilized newspapers as a means of disseminating their discourses. Informed by Benedict Anderson’s theory on the role of print in the formation of national consciousness through print capitalism, this essay looks at how Pākehā-run newspapers assisted in the development of a collective Māori consciousness, and how Māori movements projected this identity in their own publications. The essay argues that, although capitalism was a pre-condition for colonization, it was colonialism itself, rather than capitalism, that was fueled an Māori "national" consciousness in the nineteenth century.

Item Type:Article
Additional Information:This article can also be accessed by going to the following link: http://www.jstor.org/stable/41245590
Uncontrolled Keywords:Maori, New Zealand, literacy, propaganda, Benedict Anderson, print culture, nationalism, Kingitanga, Kotahitanga, Young Maori Party
Publication Types:Article
Subjects:P Language and Literature > PL Languages and literatures of Eastern Asia, Africa, Oceania
D History General and Old World > DU Oceania (South Seas)
ID Code:90
Deposited By:Karyn Paringatai
Deposited On:02 February 2012

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